SPORTMAX SS16 show set by formafantasma

SPORTMAX WAS LAUNCHED IN 1969 BY THE PRESTIGIOUS MAX MARA HOUSE, CREATING A LINE WHICH WAS YOUNGER IN MENTALITY THAN THE MAX MARA COLLECTION. SPORTMAX WAS THE FIRST ITALIAN BRAND TO DESIGN COORDINATED, TOTAL LOOK WARDROBES WHICH ORIGINATED FROM THE AMERICAN SPORTSWEAR MOVEMENT OF THE TIME.