WINES BY KYLIE MNOGUE 

kylie minogue in 2020 formed her hugely successful kylie minogue wines and kendal and partners were enlisted to lead the global launch  creating a fully integrated and holistic communications strategy, kendal and partners oversaw: visual brand identity and to´ne of voice content creation for multi-platform publishing media partnerships and public relations social media strategy and activation celebrity, influencer and press gifting. this 360-degree approach resulted in the most successful rosé launch ever in the uk, based upon total sales for a rosé under £10.

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