KYLIE MNOGUE WINES KYLIE MINOGUE IN 2020 FORMED HER HUGELY SUCCESSFUL KYLIE MINOGUE WINES AND KENDAL AND PARTNERS WERE ENLISTED TO LEAD THE GLOBAL LAUNCH CREATING A FULLY INTEGRATED AND HOLISTIC COMMUNICATIONS STRATEGY, KENDAL AND PARTNERS OVERSAW
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KYLIE MNOGUE WINES

KYLIE MINOGUE IN 2020 FORMED HER HUGELY SUCCESSFUL KYLIE MINOGUE WINES AND KENDAL AND PARTNERS WERE ENLISTED TO LEAD THE GLOBAL LAUNCH CREATING A FULLY INTEGRATED AND HOLISTIC COMMUNICATIONS STRATEGY, KENDAL AND PARTNERS OVERSAW: VISUAL BRAND IDENTITY AND TO´NE OF VOICE CONTENT CREATION FOR MULTI-PLATFORM PUBLISHING MEDIA PARTNERSHIPS AND PUBLIC RELATIONS SOCIAL MEDIA STRATEGY AND ACTIVATION CELEBRITY, INFLUENCER AND PRESS GIFTING. THIS 360-DEGREE APPROACH RESULTED IN THE MOST SUCCESSFUL ROSÉ LAUNCH EVER IN THE UK, BASED UPON TOTAL SALES FOR A ROSÉ UNDER £10.

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