Brioni

Brioni, the Italian menswear couture house, was founded in Rome in 1945, and has always been a leader in men’s fashion by holding the first men’s runway show in 1952, the first made of measure trunk show, and setting up a factory in 1959 to introduce the concept of ready to wear Haute Couture. Now owned by French group Kering, Justin O’Shea was brought on board in March 2016 to reinvigorate the brand. O’Shea’s showed his first collection in July 2016 dressing Metallica in Brioni tuxedos.